The DECEMBER survey covered 11/7 through 12/4 and besides the whole ho-ho-ho thing, the book was aff

Job Openings Situations Wanted Stealth Jobs VO/Imaging/Tracking
Power Player 10 Questions
ALL ACCESS 3d tattoos presents DECEMBER PPM market highlights, compiled by the ratings experts at RESEARCH DIRECTOR, INC. and powered by XTRENDS, radio's #1 PPM and diary analysis tool. All numbers reflect subscriber-only data.
While you’ve been sifting through your gift receipts and dealing with tech support on your new device, the ratings elves at RESEARCH DIRECTOR, INC. have been slaving away at our data analysis.  That SANTA is one stern taskmaster.  One thing we can say with a reasonable amount of certainty is that this whole CHRISTMAS 3d tattoos music thing seems to have some legs – as you will soon see.
The DECEMBER survey covered 11/7 through 12/4 and besides the whole ho-ho-ho thing, the book was affected by the THANKSGIVING holiday.  Week 3 was the lead-up with everyone going over the river and through the traffic cones, while week 4 kicked off with the great American feast.  As a result, regular listening patterns could be affected.
The MOTOR CITY has traditionally been a battleground market in the CHRISTMAS War (no, not the war on CHRISTMAS) as both CCM+E AC WNIC and erstwhile AC and current 3d tattoos GREATER MEDIA Sports WMGC were duking 3d tattoos it out.  While WMGC has opted for a different theatre of war, there were three stations that flipped to the all-jolly format during this survey.  The clear market leader – as has been its custom – was WNIC, which more than doubled its share (4.7-9.8) and moved from #8 to #1.  The station is a full three shares heftier than at this point a year ago.  It was also one of the earliest converts as it went full on FROSTY mode on the first day of the survey.  CBS RADIO Country WYCD received a new competitor 3d tattoos – that immediately flipped to CHRISTMAS in the country – at the beginning of week two.  It would be difficult to tell which flavor 3d tattoos of CHRISTMAS affected 3d tattoos the station but something was afoot as it posted the lowest number since MAY (7.9-6.8) to slip to #2.  3d tattoos CBS RADIO Sports WXYT-F (THE TICKET) had its lowest showing since JULY (7.6-6.1) to drop from #2 into a tie at #3 with cluster brother CBS RADIO News WWJ-A, which had its lowest book in exactly one year (6.8-6.1).  CCM+E Urban AC WMXD (MIX) was up a tad (5.5-5.6) but slipped a spot to #5.  CUMULUS Talk WJR-A was off for the second straight survey 3d tattoos (5.2-4.7) to fall two places to #7.  The tales of the “other” 3d tattoos Christmas stations are probably yet to be told.  CBS RADIO Classic Hits WOMC flipped very late in the book (11/27) 3d tattoos and saw a minimal share gain (5.0-5.1) and remained 3d tattoos at #6 while CUMULUS Country WDRQ (NASH-FM) – which flipped on 11/13 – 3d tattoos was flat (2.5-2.5) to remain at #18.
The folks at WNIC were sure conspiring by the fire as the station added almost four full shares to move from a tie at #9 to #1 25-54 with a number conspicuously larger than last year, when the station was #2.  WYCD remained at #2 but was a little lighter in the share department while WMXD had its bulkiest share in over a year to stay at #3.  Apparently, the LIONS and RED WINGS were not enough to make up for the loss of the TIGERS as WXYT-F dropped from #1 to #4 with its lowest number since MARCH.  CCM+E Top 40/M WKQI (CHANNEL 95.5) was off slightly to remain at #5 where it was matched by cluster mate CCM+E Urban WJLB, which moved up from #7.  CUMULUS Hot AC WDVD had its lowest score since AUGUST to drop three places into a tie at #7.
Talk about getting your CHRISTMAS wish – WNIC added over seven full shares as it moved from the 18-34 basement to the penthouse (a tie at #11 to #1).  This year’s score is three full shares beefier than last year’s.  WYCD was in double-digits for the seventh straight 3d tattoos survey yet still moved back a step to #2.  WKQI and WJLB each also dropped 3d tattoos back a square to #3 and #4, respectively.  WMXD scored its highest number since JUNE to move forward three places to #5 while WXYT-F dropped two to #6.  GREATER MEDIA Active Rock WRIF had its lowest output since JULY to drop from #5 to #8.
On the fourth demo of CHRISTMAS, WNIC unwrapped another enormous gift as it went from #11 to #1 18-49 and it is well ahead of its 2012 pace.  WYCD had its lowest number since JUNE to drop to #2 while WKQI held firm at #3.  WXYT-F continued the trend of the book and dropped two spots in the standings to #4.  WMXD continued its upward trend, moving 3d tattoos from #6 to #5 with its best book since MAY.  WJLB was off slightly and dropped from #4 to #6 while WRIF was off a little more than slightly to move from #5 to #7.
As we take the tour of SANTA CLAUS Lane, we go from a market bursting at its seams with CHRISTMAS stations to one that had a late entrant to the holiday revelry.  This is actually quite the development as last