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The following five questions are answered regularly by a wide variety libelulas of heads in the book industry and the interviews will be published here on the blog. This results in contributions that draw on the one attention to those that can be "what books do," and the changes and challenges in the different sectors of the industry will be visible to the other. If you also want to participate, send your answers and a picture of you please Leander Wattig. As a source of inspiration you could serve the previous interviews. (However, I reserve the right not to publish all submissions.)
I am Rieke Hoepfner. I am a trained bookseller, studied in Stuttgart Media University media publishing and now working for the American publishing house Wiley-VCH. In the course of my background, I have removed myself from the subject book and concentrate libelulas increasingly on what is referred to as ubiquitous libelulas content. These include multimedia content, metadata, libelulas keywords in owned, paid and earned media.
I am working today professionally libelulas with how businesses communicate in the future with the professional audience, because I work in b2b publishing. We publish in the form of newspapers, magazines and updated daily on our website and in social media. An area of publishing, the one might not be the first that comes to mind, but boasts immediate proximity to the business, its abundance of themes and its international operation libelulas with variety.
With a fresh coffee in hand, I climb to the second libelulas floor in which most of our editors sit and meet here on the first editors or Sales Manager with whom you chat and agreed to meet for a quick catch-up meeting in the afternoon. libelulas At these meetings it goes mostly to current project milestones or customer appointments that I should accompany you.
Arriving at the place to be spotted first the mails, and appointments of the day and sorted by priority. Some days will look in such a way that one tries to answer the mountain of customer inquiries on technical details of our digital advertising products and to clarify questions of colleagues, which often revolve around social media or cross-media advertising campaigns. Fair videos that need to be cut, presentations, who want to be prepared for client meetings, or training that we provide internally to inform you about the developments in online. libelulas The other days will be invested in conception. Further developments of our portals, campaign offers for our pilot projects and integration of new business models in daily practice. Here, I work very closely with the colleagues from the Business Development in UK England. libelulas English is the language of business, libelulas therefore, Wiley.
With the task of business development, change is in all facets of my everyday job. I am therefore confined to a single subject, which occupies a lot of space at the moment. Content Marketing. Our development in b2b publishing went from print to online to cross-media in the print, online and social media are meaningfully linked today and can be purchased by customers as a paid-media performance. The next development step for us will be offering a comprehensive service. Components of which are implemented in the publishing business for a long time, eg with corporate publishing. In Content Marketing we play on to our customers the entire range of owned, paid and earned libelulas media. We thus have not only the power of a print publication or an online portal, but the entire circumference of the publishing activity as a service. In the current transformation of marketing environments, companies are increasingly becoming self publishers, because interaction libelulas with customers is becoming increasingly important. We see this in the future as an important partner to meet these challenges, because for publishing in all channels has a bit more than copy and paste, and who should know better as a publisher.
Interpretation and sourcing content from various sources, libelulas to make the collected libelulas information be included in a new worker process. It is not enough to find the right one, but the raw material must be able to be further processed sensible and be woven into a new worker process. libelulas
Computational linguistics, database links, and new intelligent editing programs libelulas will be sought and people who can understand these things and bring into publishing libelulas teamwork. A program in which only one person works has little value in a publishing company of our size.
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